The Return of the Hypermarket Wars ~ Tesco
January 30th, 2009
Did you realized that Tesco is now providing competitor’s pricing on their Weekly Ads?
We did not, it was a sns reader, Alicia, who pointed it out to us on Facebook.
In a colorful ad from Tesco, if you look closely into some of the products featured, you will see in the bottom right corner, in the colors, font & logo of its competitors : namely Carrefour & Giant, you will see all the 3 pricing!
Example :
Dynamo Liquid Detergent (4.7 KG)
Tesco : RM19.68
Carrefour : RM27.25
Giant : RM26.99
Wow! that’s a RM7.31 cheaper than Giant (who is the cheaper of the two). We might as well buy from Tesco and sell it to Carrefour & Giant, and still make a profit!! Alas we can only buy 4 packs per family!
If all our Hypermarkets start showing the competitor prices .. that will be a huge benefit for consumers! 
Just thinking, we wonder how much does a Dynamo cost in Mydin?
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- The Return of the Hypermarket Wars ~ Tesco
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- The Return of the Hypermarket Wars ~ Tesco
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I think Tesco has been doing this price comparison for quite some time already, maybe even a long time.
Anyway, I am a fan of Tesco. And though I know Giant pricing is competitive also, I always complain of its plain finishing (cement floor rendering, no tiles? etc.). Tesco is more comfortable to shop in and more spacious than Giant I think.
I am grateful to Giant for competitive pricing but I think it is kiamsiap la.