Malls can use more Christmas Decoration
December 9th, 2009
Shopping complexes here have been told to step up their year-end sales and festive season promotions to spur the tourism industry and local economy.
Tourism Minister Datuk Seri Dr Ng Yen Yen urged malls to invest in sprucing up their retail outlook, saying this could bring about benefits to their outlets and tenants.
“Tourism Malaysia can only promote the country’s tourism so much. But the (shopping complex) owners must do more to promote their properties,” she said after a walkabout in the Pavilion KL shopping centre here with ministry officers yesterday.
Dr Ng added that the private sector had to play its role to encourage consumer spending and domestic tourism.
She also said that she would take her ministry officers on walkabouts to other shopping complexes that were reported to have good decorations in order to see for themselves how the ministry could support the industry.
She said the visits were not done out of fear of not meeting previous year-end mega sales, but rather to exceed them.
“These shopping malls lead by example of what can be expected of Malaysia’s shopping culture. I can talk and talk but the shopping complex owners should invest in the decorations. The returns are obvious,” she said.
Dr Ng also said that Malaysian shopping complexes had better sales and provided the best value for tourists’ money.
“It is very difficult to compete with Malaysia on pricing,” she said.









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